Legacy Buddy
Privileged & Confidential

The Credit Karma of generational wealth.

Legacy Buddy owns the household relationship upstream of estate, insurance, and wealth decisions through a score-led platform.

Score-led entry
Legacy Lens™
Verified intake
Multi-layer monetization
Simple thesis: the company that owns the household first owns the higher-value decisions that follow.
Legacy Buddy dashboard
Legacy Buddy
Problem

Wealth is built unadvised, underprotected, and often transferred inefficiently.

Families know they need to act, but confusion, low urgency, and a fragmented market delay action.

Professionals enter after the highest-value decisions are already in motion.Delayed
DIY is low-confidence. Traditional help is trusted but expensive and static.Confusing
Planning starts after crisis — death, disability, family change, or probate.Reactive
Legacy Buddy
Solution

A simple, score-led platform that makes the wealth journey visible, actionable, measurable, and easy to manage.

Score

A free score creates awareness, urgency, and a clear starting point.

Legacy Lens™

A household system of record across goals, docs, readiness, and milestones.

Routing

Advice-neutral next steps and the right professional when complexity rises.

Every completed action improves the profile, deepens the data, and creates the next monetization moment.
Legacy Buddy
Why Now / Traction

The largest wealth transfer in history is colliding with a mobile-first generation that has no starting point.

Our low-friction, score-led funnel is already proving that younger households engage when estate planning is reframed as generational wealth.

2,36810-day signups
$1.39CAC
$0.38 / 2.17%CPC / CTR
38.4Average LQ™ score
$124TWealth transfer
25–44Best cohort
90%Mobile traffic
71% / 87%No will / no trust
We are not just driving clicks — we are converting avoidance into measurable action.
Legacy Buddy
Credit Karma Analogy

Free to the household. Monetized when the user is ready to act.

Simple score first

Like Credit Karma, Legacy Buddy makes a difficult category visible and actionable through one score.

Own the relationship

The value comes from owning trust upstream before legal, insurance, and wealth providers engage.

Route at the right time

Consumers get clarity first. Revenue happens later through software, review, and professional routing.

Legacy Buddy
Wedge

The wedge is a score-led household relationship that starts before provider search begins.

Awareness

The score turns an avoided category into a personal insight.

Urgency

Recommendations and milestones show what is missing and what to do next.

Ownership

Legacy Lens™ keeps the household relationship alive as value and complexity grow.

Legacy Buddy
Next-Gen Client

Legacy Buddy captures the next middle-affluent client earlier with verified intake data.

Top cohort: 25–44

This is where family formation, homeownership, first wills, first trusts, and rising-net-worth behavior begin.

Verified intake

Plaid, property, documents, milestones, and behavior create better context than generic form-fill leads.

Earlier discovery

Professionals see rising-value households before formal provider lock-in.

Legacy Buddy
Business Model

One funnel. Multiple revenue layers.

Legacy Buddy monetizes as trust and household signal deepen.

Subscriptions + Documents

$29–$49/yr plans
$39–$699 one-time docs

Smart Review + Legacy Counsel

$250 flat Smart Review
Up to $1,700 Legacy Counsel service charge

Routing + Discovery

$35–$800 lead / routing economics depending on fit, timing, and value

Legacy Buddy
Compliance Factors

What looks simple on the front end is hard to build underneath.

Legacy Buddy converts regulations, verification, data integrations, and workflow infrastructure into a clean consumer experience.

34Compliance factors
50State compliance
9Key integrations
21Tech / platform layers
Guardrails

Advice-neutrality, UPL guardrails, referral rules, accessibility, audit trails, and marketing claims.

Data + privacy

Privacy program, MFA, SOC2-style controls, breach response, GLBA, CAN-SPAM, and consent controls.

Verification + infrastructure

Plaid, Zillow, DocuSign, RBAC, trained AI, bar verification, CFP verification, and marketplace compliance.

Legacy Buddy
Moat

The moat is scoring, compliance, data, trust, and switching costs.

Scoring moat

The score makes an avoided category visible and repeatable.

Compliance moat

50-state logic, guardrails, verification, privacy, and marketplace structure.

Data moat

Plaid, docs, milestones, and behavior build a richer household graph.

Behavior moat

LQ™ drives repeat engagement. Legacy Lens™ raises switching costs.

Timing moat

We enter before trigger events and before advisor lock-in.

Competition

Others serve a step. Legacy Buddy owns the ongoing household journey.

Legacy Buddy
Team

Built across distribution, product, legal, partnerships, and operations to win a regulated category.

Jay Correia
Jay Correia
Co-Founder · Distribution · Growth
Consumer acquisition, distribution strategy, and narrative building.
Abijith
Abijith Chenthamarakshan
CTO · Product · Engineering
Scalable platform architecture and technical execution.
Leslie Todd
Leslie Todd
Co-Founder · Attorney · Operations
Regulated category expertise, trust layer, and execution.
Manny Lindo
Manny Lindo
Advisor · Partnerships
Professional network and downstream connectivity.
Peter Fernandes
Peter Fernandes
Advisor · Operations · Systems
Operational rigor and internal systems.
Counsel
Legal infrastructure
Sheehan Phinney · Securities Counsel: Mangum & Associates
Legacy Buddy
Raise

Raising $1.5M to scale the upstream platform for generational wealth.

Acquire

Scale score-led customer acquisition and keep proving the hook.

Retain

Deepen Legacy Lens™, vault, milestones, and review layers that make the product habit-forming.

Expand

Strengthen verified intake, partnerships, and routing infrastructure.

Structure

SAFE primary. Convertible note available. $75K minimum.

The goal of this round is to prove that a score-led household relationship can become the system of record for generational wealth — and the upstream discovery layer around what the household needs next.
Legacy Buddy · Text Overview

Why this deck matters in one place.

Legacy Buddy is building the upstream household platform for generational wealth — the score-led system that creates awareness, organizes the household through Legacy Lens™, and routes action when the timing is right.

Problem

Families know they need to act, but confusion, low urgency, and a fragmented market delay action until value is already being lost.

Wedge

The free score turns an avoided category into a personal insight and creates the relationship before providers enter.

Platform

Legacy Lens™ becomes the system of record across goals, documents, milestones, and verified intake data.

Traction

Low-friction acquisition is already working: 2,368 signups in 10 days at $1.39 CAC with strong 25–44 performance and 90% mobile traffic.

Business model

One household can monetize across subscriptions, documents, Smart Review, legal engagement, and professional routing.

Why now

$124T of wealth transfer is underway and no trusted platform owns the readiness layer before provider search begins.

Why pros buy

Verified intake data from Plaid, property, documents, milestones, and behavior creates better fit, timing, and context than generic form-fill leads.

Moat

Scoring, compliance, data, trust, timing, and switching costs reinforce each other as the household profile deepens.

Raise

The $1.5M round scales acquisition, deepens Legacy Lens™, and expands the partner infrastructure behind verified routing.

Bottom line: the company that owns the household first owns the higher-value decisions that follow.